Verisign aggressively markets .com in India

Verisign, the custodian of the .com domain extension, is aggressively marketing its .com extension in India by emphasizing that bigger profits are possible with a .com website.

The company has launched a new initiative called Be A Leader With .Com in India and has several case studies to show how a .com web site has helped businesses thrive on the internet.

Verisign is aiming to showcase to its audience the following benefits of a .com website:

• Competitiveness: A .com domain name is one of the most popular across many geographies and industries.
• Reputation: Many of the biggest and best corporations around the world use and promote their Web sites with a .com extension.
• Customer traffic: A .com domain name is by far the most likely extension to be tried out by visitors from type-in traffic.
• Creates a positive perception: A .com domain name suggests that you are serious about doing business and lends credibility.
• Establishes longevity: .com is one of the oldest extensions and suggests a well-established presence on the Internet.
• Improved visibility: A .com domain name gives you the right advantage in a populated online landscape. Today’s search engines are geared to recognise .com. For example if you type mydomain into a search bar without worrying about the ‘www’ or the .com, you will end up at http://www.mydomain.com.

150 million+ Domain Names registered

Verisign has issued its latest report on domain name registration confirming that that number of registered domain names crossed 150 million in 2007. The report further states that during the fourth quarter of 2007, our good old Internet grew by nearly 33 million domain names!

Wow…. domain names are sure getting in vogue with more and more people viewing it as a profitable business 😀

I can tell you by experience that registering domain names could become an addiction with no certified remedy if not checked in time! 😉

But at the same time, the major share of the pie is taken by the .com domains and .net domains, which crossed the number of 80.40 million domain name registrations at the end of 2007, representing a 24% increase year over year.

New .com and .net domain name registrations were seen as growing at an average of 2.5 million per month in the fourth quarter 2007 for a total of 7.5 million new registrations.

Whatever anyone says, it is the domain registrar community that is benefiting the most from this tide in domain name registrations!