Verisign, the custodian of the .com domain extension, is aggressively marketing its .com extension in India by emphasizing that bigger profits are possible with a .com website.
The company has launched a new initiative called Be A Leader With .Com in India and has several case studies to show how a .com web site has helped businesses thrive on the internet.
Verisign is aiming to showcase to its audience the following benefits of a .com website:
- Competitiveness: A .com domain name is one of the most popular across many geographies and industries.
- Reputation: Many of the biggest and best corporations around the world use and promote their Web sites with a .com extension.
- Customer traffic: A .com domain name is by far the most likely extension to be tried out by visitors from type-in traffic.
- Creates a positive perception: A .com domain name suggests that you are serious about doing business and lends credibility.
- Establishes longevity: .com is one of the oldest extensions and suggests a well-established presence on the Internet.
- Improved visibility: A .com domain name gives you the right advantage in a populated online landscape. Today’s search engines are geared to recognise .com. For example if you type mydomain into a search bar without worrying about the ‘www’ or the .com, you will end up at http://www.mydomain.com.
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