The porn industry is rejoicing! They are about to get their own TLD, the .XXX Domain names. According to reports, the .XXX domain names launch will have three sunrise periods instead of one.
The first period would allow owners of porn-related trademarks to claim their .xxx domain names and use them as normal, ICM representatives said here at ICANN’s public meeting in Cartagena, Colombia.
But the second would enable non-porn companies that don’t want their brands associated with adult material to basically “turn off” their trademarks in .xxx domains, paying a one-time fee.
Disney, for example, would be able to make sure that disney.xxx is permanently blocked from registration. The domain would not resolve, not even to forward to disney.com, and the company wouldn’t have to pay recurring annual registration fees.
It does not appear that ICM’s plans would prevent cybersquatters registering domains such as disneyporn.xxx, but high registration fees for .xxx domains will likely make this less of a problem for trademark holders.
The third proposed sunrise would allow owners of non-trademarked porn domains in other TLDs, such as .com, to get their equivalent .xxx using an automated Whois check.